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Q: Tell us a little about yourself and your story (who you are, where you're going, where you've been) A: I was born (barely) 21 years ago in Raleigh, North Carolina, which (after a lot of moving around during my childhood) is where I live today. Two months ago, my wife Cori encouraged me to quit my steady-paying (but boring) sales/marketing job to join a venture with my best friend (Wes Phillips) called Five Point Productions (www.5pointproductions.com): a firm specializing in creative video production (my true passion). As a team, Wes, his brother Barrett, our friend Nick Dimondi and myself set out looking for any opportunity to launch the company into the public eye. A month or so in, during some research, we stumbled across the Doritos "Crash The Super Bowl" contest on the Yahoo Video page only 4 days until the final submission date. After some debate, we decided to give it a stab. Now, given the unbelievable opportunity to compete as one of the top 5 entries, we can't help but laugh at the fact that we have a chance at setting a record for the cheapest Super Bowl commercial ever produced (it just doesn't get much cheaper than $12). Today, we are just beginning to realize the massive effect this 30 second video could have on the future of our little business forever. Q: What was your inspiration for "Live the Flavor"? A: 1AM Saturday morning: after a day and a half straight of group brainstorming (left only with an idea involving the use of a Doritos bag as a car safety feature), Wes (stumbled on and) pitched the idea of personifying the characteristics of Doritos through a 'slice of life', romantic/comedic encounter. Now that the hard part was over, we had nearly 3 whole days to script, produce and upload a finished product... easy. :) Q: Was there anything interesting or funny that happened during the shoot? A: With 2 1/2 days left and working with very little sleep, we set off that same morning to shoot. Not anticipating certain variables, the following events would ensue:
- We had a filming budget upwards of 12 dollars, all put towards Doritos. (15 if you count the extra bag of Doritos I bought for lunch that day.) Q: What superpower would you most like to have? A: I know this is lame, but it would be awesome to be able to fly. Since I can't, I snow ski out west... and that feels close enough to flying most of the time :) Q: If you wrote a book about your life, what would the title be? A: "Breaking Tradition". Up to this point, I have lived outside what is typically expected of a person my age. So far, it seems to be working out. Q: What is your favorite Doritos flavor? Why? A: Black Pepper Jack - by a long shot. I just love the taste... |