Q: Tell us a little about yourself and your story (who you are, where you're going, where you've been)

A: I was born in Cincinnati, Ohio and moved to southeast Indiana at the age of two years old, where I grew up and still live today. I am currently 31 years old, and the oldest of five boys. My family is very close. My brothers, as well as our parents, are the best of friends. My brothers and I would not be where we are (and where we are headed) if it wasn't for the strength and love from our parents. While mom and dad are great friends, they are parents first, and there are no words I could type to describe how much they mean to me, and how much of a positive influence they have been on my life.

My brothers are the greatest brothers anyone could ask for. Growing up I never had to bully anyone at school because I was able to satisfy my desire for giving wedgies and headlocks at home. We keep each other out of trouble, and our competitive spirits drive each of us towards realizing our dreams. As individuals we have an amazing sense of humor. As a group our sense of humor is compounded by five, and our wives/girlfriends are the true victims of that circumstance.

My brother, Dave, and I had never been involved in the making of a television commercial before, so entering this contest was a great creative challenge that we enjoyed every minute of. It's hard to work on a project like this working full time jobs, and spending time with our families (especially with young kids), so we did most of the work on "Duct Tape" late at night.

Dave is married to Holly, and they have three kids ages four and under (Adrik, Jazlin, and Naya) and my wife, Jayme, and I have two kids of our own. Our son, Pierce, is two years old, and our daughter, Kennedy, was just born this past October. Support from them in allowing us to pursue a career in filmmaking has been a blessing that we can't be more thankful for.

We got into filmmaking three years ago when my brother Dave and I decided out of the blue we were going to make movies. Having no training or education in this field, we decided to meet once a week to talk about, learn, and put into motion, steps towards making a career out of film production. Highly motivated and eager to learn, we've been doing everything we can to learn the business. Last year we created our first short film that we shot digitally and edited in Final Cut. We learned a lot on that project, so we started making plans for a second short film this year, when and a friend of ours who had begun working with us heard about the DORITOS® Crash the Super Bowl Ad Contest, and we decided we would make a commercial as our next project.

We LOVE comedy. We're huge football fans, and we enjoy watching Super Bowl commercials every year. The decision to switch from making a second short film to a potential Super Bowl commercial was easy, and to make the top five in a contest filled with so many good competitors is a great honor for us. I have a lot of respect for everyone who put time and effort into making a commercial for this contest. We are very humbled by this experience, and are very excited because we have no idea what to expect next. Nothing like this has happened to us before, and nothing this exciting that I know of happens in our little corner of Indiana.

Q: What was your inspiration for "Duct Tape"?

A: When approaching concepts for a commercial script, we first made simple points about what we wanted in general. Our favorite commercials to watch, and what is usually most memorable, are the funny ones. Given this was a contest to create a Super Bowl commercial, we knew there was no choice but to make it really clever and funny, at least by our own standards.

We immediately began brainstorming ideas. "Duct Tape" was an idea I came up with when looking back at my college days at Purdue University. Snack chips are a staple on a college campus, and often times serve as an entire meal for students. I lived in a four bedroom apartment with three other roommates. Each of us bought our own locks for our doors, and I even kept a full sized refrigerator locked inside my room. Food and snacks are a precious commodity for college students, and I realized this type of setting would be perfect for a Super Commercial because it relates to so many people.

I personally used paper clips (I had to use them for something, right?), but I recall seeing someone who had used tape to seal their snack bags shut. I thought it would be a funny concept to use the idea of tape as a security measure to keep your roommate off your snacks. Of course the very reason I kept everything locked in my bedroom during college is the same reason no roommate would be deterred by tape, even if it's labeled. Everyone knows that. I thought it would be funny if someone heavily taped up a bag, only for the roommate to open the bag from the bottom. I then thought it would be even funnier, much more exciting to see visually, and catch people watching the commercial off guard by surprising them at the REAL use for the tape as a preventative measure on your roommate. That's how I would have liked to use it on my own roommates, given this same situation.

Until I started playing around with ideas, I didn't realize how hard it is to come up with a great story in just 30 seconds. The visual surprise at the end of this idea, and how short and sweet we could make it, was the deciding factor in going with this concept.

We starting making calls to reach out to people who could help us make this commercial the best it could be. Part of putting together a great production, at least in our minds, was to avoid thinking we had to do it all alone. We are all as good as the people we surround ourselves with, and we put together an amazing team of cast and crew to help pull this off. Everyone was great to work with, and we all had a lot of fun working on this project.

It was about three months of planning and preparation, with one day of shooting, and then a couple of weeks for editing. The biggest challenge for my brother and I was shooting film. We had never shot with film before, and we wanted that experience, so we took this opportunity to try it. The end result was great. Dave took a second mortgage on his house so that we can pay for the film, but it was something we wanted to do anyhow, and we're glad we did.

Q: Was there anything interesting or funny that happened during the shoot?

A: It would not be a Herbert Brothers event if there wasn't something interesting or funny going on. We built a duct tape suit, I wearing a duct tape jacket, and my brother wearing fashionable duct tape pants. I believe we have some funny photos of that.

I find it interesting all the clever things you can do on camera that looks real even though it's not. In this commercial, we were not at an apartment. Outside of the door was not a hallway, so we (and by we, I mean two great members of my crew) built a quick fake wall, and door, so that on camera it would appear the guys are in an apartment hallway. We put fake numbers on the door, and my brother made a fake peephole with washers that we glued to the doors.

Adding in sound later to make the real sounds sound more real is always funny to me. Also, three of the actors in the commercial are stand up comedians, so there was never a dull moment.

Q: What superpower would you most like to have?

A: Given my choice of superpower I would most like the ability to heal people. I will never pass up any opportunity to make a difference to others, and if I could heal other people that would be the greatest power.

I would also be selfish and do crazy things like dive head first off a building or bite Mike Tyson's ear, then just heal my cranial damage. At the very least I could play sports like I was twenty again, and wake up in the morning without feeling like I was run over by a bulldozer.

You know those people out there that sometime make you wish you could just smack them in the head and say what the heck were you thinking? Well, I would do it, because then I could just heal them, but for good measure I would probably do it again.

Q: If you wrote a book about your life, what would the title be?

A: You're invincible until you die.

Q: What is your favorite Doritos flavor? Why?

A: Nacho Cheese. I tried all the flavors and, in certain stretches, I have new favorites, but I always end up coming back to Nacho in the end.